Established in 1988, The Sundance Group is a business entity wholly owned by Robert Redford. The Sundance Group oversees Redford’s ownership interests in Sundance Resort, Sundance Catalog, Sundance Channel, Sundance Cinemas as well as his involvement in the not-for-profit Sundance Institute, Sundance Film Festival and Redford Center. In addition, the Sundance Group is responsible for evaluating and launching new business opportunities for Redford and the Sundance Brand.